Vail Resorts Director of Marketing Technology in Broomfield, Colorado

Reach Your Peak at Vail Resorts. You're someone who pushes boundaries and challenges the status quo. You're brave, ambitious and passionate in everything you do. And we want you on our team. Pursue your fullest potential and never settle in the quest to deliver extraordinary guest service. Join one of the world's most innovative companies and re-imagine a mountain resort experience with us. Welcome to Vail Resorts. Reach Your Peak.

Welcome to Vail Resorts. Reach Your Peak.

Summary of Job:

As the Director of Digital Technology, you will maintain a strategic view of the digital technology landscape, keeping current with industry best practices and aspects of innovation that are happening within the space. In this role, the Director of Digital Technology, in partnership with IT leadership, Marketing, Sales and Communication will develop and implement a multi-discipline roadmap. The goal of this road map is to transform Marketing, Technology, People and Process into “ One ” customer-centric vision so that we can outpace the demands put upon Vail Resorts to evolve. As part of that vision, you will build a team that is focused on implementing new technologies, improving existing technologies and ensuring the effective use of our digital technology ecosystem.

As a key addition to the Marketing Technology leadership team, reporting to the Vice President of Marketing Technology, candidates must bring deep experience with software development, including a solid history of delivering consumer-facing web, mobile, mobile app, and ecommerce systems using an agile-based approach. Candidates must hold the ability to develop talent and foster a culture of transparency, innovation and a sense of purpose among the team, and create clear accountabilities to drive success.

Essential Job Functions:

  • Develop a three-year end-to-end digital technology strategy and implementation plan that aligns to the “One” customer-centric vision.

  • Building strong relationships that focus on understanding the needs of our stakeholders, internal IT resources and tailor our digital technology strategy to support those needs.

  • Maintain an external network to ensure our organization continuously analyzes new digital innovations and ensures we implement those that align with our marketing strategy and drive value.

  • Lead the development of innovative and differentiated digital products and services across consumer-facing web, mobile, mobile app, ecommerce and the boarder marketing technology space.

  • Empower team members and develop talent through monitoring and evaluation of performance, alignment to corporate professional development program, and company growth.

  • Participate in executive presentations and effectively communicate complex technical concepts in business terms.

  • Approach complex problems with optimism, enthusiasm and an owner mindset that is infectious to those around you.

  • Lead and inspire the digital development team to engage with the business and identify new functionality, develop compelling business cases, prioritize projects and develop plans that maximize return on investment for the company.

Skills and Qualifications:

  • Bachelor's Degree in Computer Science, Engineering, MIS or related field required.

  • At least 5 years of experience in the following areas:

  • Developing and leading a collaborative and Agile software development team that improves velocity, while maintaining a strong focus on both quality and scalability in a fast-paced environment with competing deadlines.

  • Leading digital marketing technology strategy and execution

  • Developing mission critical software applications and systems supporting marketing technologies.

  • Successful track record building and leading Omni-channel digital technology teams, including experience developing and executing digital technologies in a distributed environment (websites, apps, 3rd party solutions, mobile, etc…).

  • Ability to successfully resolve situations that are broadly defined, complex, diverse, and occasionally unprecedented.

  • Detail oriented with strong program and project management competencies.

  • Ability to step into projects already in progress, or in need of rescue and effectively assume a leadership role.

  • Exceptional communication and presentation skills

  • Knowledge and hands on experience within cloud based platforms, cybersecurity and audience data/analytics.

  • Excellent understanding of continuous integration and development methodologies and can communicate cross-platform thinking.

We offer a variety of career opportunities at our world-class resorts and corporate headquarters near Boulder, Colorado in fields like Finance & Accounting, Human Resources, Information Technology, Legal, Public Affairs & Sustainability, Marketing, Sales & Communications and more. Our corporate team shares both a passion for the outdoors and a drive to re-imagine the mountain resort experience around the world. Learn more at

Vail Resorts is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or any other status protected by applicable law.


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