Carbonite Inc. Sr Marketing Specialist Partner Automation in Broomfield, Colorado
As a marketing automation manager in our Broomfield, CO office, you willhelp the Customer Success organization fulfill our namesake mission. You areresponsible for identifying messaging and segmentation opportunities withinour partner framework. You work cross-functionally with our MarketingCommunications, Operations and Education teams to stand up new automatedprograms based on your observations. Conceptual thinkers and creativeproblem-solvers will thrive in this role as you will get to build manycomponents of the partner program from the ground up. While this role isdesigned for an individual with an email-marketing background, there will bemany opportunities to automated processes outside of email. YOUR FIRST SIX MONTHS: Understand what our partners value in our solutions, and work tounderstand their needs/pain points Identify communication gaps in the onboarding and lifecyclecommunications Coordinate project deliverables with development and creativeteams Launch new automated programs and optimize existing programs Maintain a current understanding of email marketing best practicesand apply them to the execution of our email campaigns SIX TO TWELVE MONTHS AND BEYOND: Measure, analyze and incorporate the use of product andbehavioral data for optimizing campaign performance Aggregate data to inform strategic recommendations Serve as an advisor to leadership to inform whats working, whatsnot KEY CHALLENGES TO OVERCOME Excellent written and verbal communication skills will be needed whendelivering vital messages to both customers and internal members.Collaboration is critical to your success. The ability to articulate yourgoals and objectives to our technical and leadership teams will be necessaryto ensure that your projects receive the attention they deserve. You will havethe freedom to be innovative and let your creativity shine as long as the datasupports it. WHAT WILL MAKE YOU SUCCESSFUL: A track record of good judgment and decision-making in positionswith significant responsibility Highly autonomous and able to independently identify high valueprojects and drive them completion Demonstrated leadership capability in cross-functional teamenvironments High degree of comfort with complex technical environments Having and being able to articulate/defend an informed opinionon important topics SKILLS and EXPERIENCE: Bachelors degree in marketing, business or technical fieldstrongly preferred Minimum of 4 years of email marketing experience, preferably insubscription-based services Experience with Marketo or similar ESPs required Familiarity with PRM tools such as ZiftOne Highly analytical with ability to understand complex multivariateexperiments and internal product data Experience with Google Analytics, HTML and SQL a plus High level of organization and personal initiative Outstanding interpersonal and written communications skills Carbonite, Inc. is an equal employment opportunity and affirmativeaction employer does not discriminate based upon race, color, religion,sex, national origin, age, genetic information, gender identity orexpression, sexual orientation, protected veteran status, status as aqualified individual with a disability, or any other characteristicprotected by law. Upon request, accommodations will be made availableduring the recruitment process for applicants with a disability. If yourequire accommodations, we will work with you to provide or arrange for theprovision of suitable accommodation wherever possible. All qualifiedapplicantEmployer's Job# 20001381Please visit job URL for more information about this opening and to view EOEstatement.