ClearChoice Dental Implant Centers Associate Brand Manager / Marketing Manager in Greenwood Village, Colorado
ClearChoice was founded in 2005 to bring an innovative and patient-focused approach to solve gaps within the dental industry. We?ve experienced strong growth and today, we?re the leader in dental implant treatments. Driven by a collective desire to improve the lives of our prospective patients, we help them reclaim their health and confidence. Beyond restoring teeth, this is about getting their lives back.
This mission-focused work has enabled us to achieve four straight years of double-digit company growth, yet we?ve only reached 1% of the population that needs our services. We?re now at a point that we need to revolutionize our marketing approach just as we did our treatment approach. We need marketing innovators and thought leaders to continue pursuing our goal of reaching prospective patients and transforming their lives.
When you join the ClearChoice marketing team, you take on a highly visible role that leads the growth of the entire organization. Your passion, creativity, and grit are supported by a robust marketing budget, partnerships with leading agencies and consultants, and a growing group of talented marketing professionals as we write the next chapter of our story.
As a key member of the Brand Team?supporting both Downstream and Upstream functions?within Marketing, you will apply a combination of skills, including: brand strategy, campaign management, analysis, executional excellence, planning and presentation, and monitoring and performance reporting to meet short-term and long-term brand goals.
Downstream Marketing (70% focus)
Manage end-to-end brand initiatives in a way that demonstrates an understanding of key consumer insights and an ability to activate them in brand messaging strategies.
Support the development and management of brand standards and drive continuity in brand voice, tone, look/feel and message across all channels.
Support and develop creative assignment briefs and oversee strategy for proof of concept.
Prepare presentations that strategically set up the thinking, are grounded in consumer data, informed by best practices and performance-driven.
Collaborate and present brand plans and creative work to cross-functional partners.
Leverage brand, consumer and marketplace data and trends to support Senior Marketing Manager in developing an annual Marcom plan to closely align the efforts of Marketing to generate optimal demand.
Assist in creating activation/implementation plans, recommended test and learn plans, and measurement.
Collaborate with other brand team members (insights, content, creative services) and channel managers, to identify and proactively drive efficient brand building.
Using business acumen in conjunction with marketing competency to influence and lead projects cross-functionally.
Develop ongoing Marcom initiative recaps with key metrics and key learnings with applicable recommendations.
Analyze consumer data, brand dashboard and performance reports to understand brand performance, brand health and to track progress against marketing initiatives and business performance impact.
Develop and support local marketing programs that are programmatic and at the market level to ensure that marketing performance goals are being met.
Identify and scale local programs such as Meet & Greet events and competitive response to generate network-wide impact.
Support tracking and reporting on local marketing efforts to identify opportunities and overall impact.
Manage the execution of brand initiatives and creative deliverables (offline and online) and actively participate in the creative review process and synthesis of collective feedback.
Support the management of external partners including agency partners and digital contracts/freelancers.
Provide project management leadership on key initiatives to deliver with excellence.
Upstream Marketing (30% focus)
Assist in new product development research and research required for new business cases.
In collaboration with cross-functional experts, support innovation projects in the coordination and integration of commercialization strategies, plans and channel specific opportunities.
In partnership with the Upstream Sr. Marketing Manager, support and implement a 3-year brand growth plan.
Support and coordinate engagement with strategic stakeholder teams to collaboratively build growth/innovation plans.
Create compelling stories and make sound recommendations about the brand, competitive, category, or consumer trends to enhance the brand?s equity and market performance.
Bachelor Degree and a minimum of 3-5 years of work experience in brand management or consumer marketing
Demonstrated ability and initiative to drive cross-functional teams to deliver on collective brand goals
Experience leading marketing communication projects including digital and media strategies is preferred
Demonstrated positive energy to effectively represent the brand internally and externally. Passionate about driving brand growth by better meeting consumer needs.
Motivated by challenges and possessing a robust sense of curiosity
Strong project and time management skills
Superior client services through internal client, consulting, or agency roles preferred
Self-starter who can work independently and collaborate in a team environment
Ability to manage a diverse set of tasks, prioritize workload, and deliver results against deadlines in a fast-paced environment
MBA preferred, with direct experience in consulting, agency, product, or brand management roles
Work experience in healthcare, dental, medical, or life sciences
Experience in multi-unit, distributed environments
Experience working with and managing vendors and agency partners