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ClearChoice Dental Implant Centers Marketing Manager – Insights in Greenwood Village, Colorado

Summary

ClearChoice was founded in 2005 to bring an innovative and patient-focused approach to solve gaps within the dental industry. We?ve experienced strong growth and today, we?re the leader in dental implant treatments. Driven by a collective desire to improve the lives of our prospective patients, we help them reclaim their health and confidence. Beyond restoring teeth, this is about getting their lives back.

This mission-focused work has enabled us to achieve four straight years of double-digit company growth, yet we?ve only reached 1% of the population that needs our services. We?re now at a point that we need to revolutionize our marketing approach just as we did our treatment approach. We need marketing innovators and thought leaders to continue pursuing our goal of reaching prospective patients and transforming their lives.

When you join the ClearChoice marketing team, you take on a highly visible role that leads the growth of the entire organization. Your passion, creativity, and grit are supported by a robust marketing budget, partnerships with leading agencies and consultants, and a growing group of talented marketing professionals as we write the next chapter of our story.

Responsibilities

This is an exciting opportunity to be involved in building out a critical area of the business and to play a key role in uncovering the data and insights needed to meet short-term performance goals and drive long-term brand and business strategies. As a member of the Brand Team within Marketing, you will apply a comprehensive set of insights skills, including strategy, planning, research development and execution, analysis, and performance and insights reporting for consumer and market knowledge needs in the following areas:

Consumer Research & Insights

  • Support the development, execution, and analysis of learning plans, including project planning, survey design, fielding, data analysis, report building, and vendor and platform management

  • Leverage primary and secondary research to keep a pulse on target consumers and synthesize data and insights into a cohesive and actionable story

  • Assist with developing and maintaining up-to-date consumer mindset summaries, personas, and segments for application with creative and media needs

  • Assist with mapping the consumer journey and identifying critical knowledge gaps and consumer experience opportunities

  • Present key findings, insights, and implications from research as needed to inform business and brand strategies and initiatives

  • Partner with other marketing team members and the analytics team to mine internal and third-party data for consumer demographics, psychographics, and behavior insights

  • Handle ad hoc internal survey requests serving other departments as needed

Brand Health

  • Support brand health strategy, including monitoring dashboards, developing and fielding surveys, and delivering reports using multiple data sources

  • Deliver periodic analyses on consumer brand sentiment drawn from reviews, social media, surveys and other sources

  • Partner with other stakeholders on related data and insights needs for competitive, communications, and other marcom areas

  • Identify threats and opportunities for delivering on brand health and brand equity goals

Reputation Management

  • Own, develop, and report on strategy and KPIs for managing online ratings and reviews as a component of the brand health suite of metrics

  • Manage our reputation management platform, including day-to-day monitoring, vendor management, strategic use of integrations and functionality, and training end users

  • Partner with other brand team members on content and processes for responding to reviews

  • Assist with development, monitoring, and reporting on NPS and other patient satisfaction metrics

Creative Performance

  • Support end-to-end creative testing and performance strategy through test development, management of tools and processes, and reporting on KPIs and business impact -- from concept testing to in-market analysis across key online and offline channels

  • Deliver periodic analyses on creative performance, using a combination of channel metrics, business KPIs, and consumer insights to diagnose the drivers of performance and identify new testing ideas

  • Collaborate with marcom on the creative briefing process by summarizing key insights and past performance learnings that will help fuel successful creative development

Qualifications

Required Qualifications

  • Bachelor?s degree with concentration in business, marketing, analytics, or similar

  • Excellent strategic, planning, time management, and organization skills

  • Exceptional attention to detail and strong analytical skills are critical

  • Demonstrated ability to translate primary and secondary research into actionable insights and implications

  • Demonstrated experience in survey development, insights best practices, and analysis of quantitative and qualitative data

  • Strong communication, writing, and report building skills

  • Experience using survey, research, or testing platforms and tools (Qualtrics, Dynata, etc.)

  • Individuals are expected to manage their own workload to meet tight deadlines and provide excellent service levels in a fast-paced, performance-driven environment

Preferred Qualifications

  • Work experience in dental, medical, or life sciences

  • Experience working with and managing research and testing vendors

  • Experience with consumer journey mapping

  • Experience with managing online ratings and reviews, including review sites and management platforms (Podium, Yext, Birdeye, etc.)

  • Experience with brand health and creative performance projects or tools (Kantar, Ipsos, etc.)

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